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LIFESTYLE - Insights into consumer leisure activities allowing retailers to better plan support activities like sponsorships, tradeshows and specialty advertising.
Lifestyle Summary
KQuest SPENDING provides customer spending habits over Essential, Controllable and Discretionary catagories.
Spend Summary

KQuest SEGMENTATION

clusters all postal codes in Canada into segments based on common demographic, lifestyle and behaviours traits, allowing retailers to classify and target consumers based on common traits.

Seg Summary
Home Improve

RETAIL PENETRATION Understand the strength of your brand and your competitor in a store trade area

Media Summary

MEDIA USEAGE - Omni-channel media usage has become critical. KQuest Media analysis identifies key media usage in Store Trade Areas

KQuest DEMOGRAPHICS provides retailers with consumer and customer insights across a full range of key demographic traits.

ROI
KQ Vert
Demo Summary
KQuest is a suite of analytical and consumer insight tools that provide retailers fully integrated customer knowledge modules and media targeting features.

ROI ANALYSIS
Return-on-Investment. KQuest identifies the real $ value of every sector of each Store Trade Area. The good, the bad and the ugly. This knowledge is then utilized to gather best customer insights to power higher profits.