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G2M
Customer and Program Response Analysis
MFD evaluates geographic areas against critical criteria, including
sales . . . transactions . . . costs per delivery unit/costs per
transaction/etc, and apartment returns.
With detailed knowledge of customer response to marketing programs,
the marketer can target high-potential response areas and eliminate
the lowest response areas.
G2M Distribution Analysis/Audit
This is a candid snapshot of the health of a flyer, catalogue and
coupon distribution program, providing detailed understanding by
evaluating the program against all critical criteria. Typically,
we reveal major cost savings in eliminating duplication, misdirected
and unwanted distribution, carrier inefficiencies and shipped to
invoiced quantity discrepancies.
G2M Geographic Information Services
(GIS)
The industry's most advanced GIS systems deliver unequalled spatial
analysis and understanding of geographic, demographic and transactional
customer-response activities.
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