G2M Customer and Program Response Analysis

MFD evaluates geographic areas against critical criteria, including sales . . . transactions . . . costs per delivery unit/costs per transaction/etc, and apartment returns.

With detailed knowledge of customer response to marketing programs, the marketer can target high-potential response areas and eliminate the lowest response areas.

G2M Distribution Analysis/Audit
This is a candid snapshot of the health of a flyer, catalogue and coupon distribution program, providing detailed understanding by evaluating the program against all critical criteria. Typically, we reveal major cost savings in eliminating duplication, misdirected and unwanted distribution, carrier inefficiencies and shipped to invoiced quantity discrepancies.

G2M Geographic Information Services (GIS)
The industry's most advanced GIS systems deliver unequalled spatial analysis and understanding of geographic, demographic and transactional customer-response activities.