Customers are not always obtained and maintained one at a time, MFD's G2M Distribution Management System allows retailers and direct marketers pinpoint control in targeting, planning, execution and analysis of mass, in-home marketing programs allowing the continual filling and maintenance of the proverbial customer bucket.

G2M masters the historically, foggy and often obsolete information on carriers' capabilities and performance that has prevented the marketer from achieving an effective match between targeted objectives and delivery resources. It masters those factors that are seemingly beyond meaningful control - vulnerable to inadequate knowledge in the areas with the greatest cost implications, such as deliveries, waste, or demographic volatility.
Our knowledge-driven strategies return cost-effective, end-to-end distribution control to the marketer. Drawing on Canada's most comprehensive carrier knowledge banks, we fill the grey areas with current, accurate fact. Simply put, MFD's Gateway to Market methodology fine tunes each project to its Optimal Distribution Strategy through a process of:

Precision targeting
Exact planning
Seamless execution
Vigilant on-going management.

THE FOUNDATION. (Targeting)
The G2M targeting and analysis techniques are like a telescope, focused on your target, whether market segment or individual customer - magnifying your knowledge and understanding of who they are, and when/how/where they shop. Each plan is grounded in literally everything you wanted to know... from geographic sales, to the target's potential, to demographic matching. And each plan designs distribution to reach the market segment with highest ROI or lifetime-value potential.

THE BLUEPRINT. (Planning)
A plan matching targets to optimal use of resources. We own Canada's most extensive delivery-unit-detailed database, coast to coast. We develop a project's Optimal Distribution Strategy by matching target markets to all available carriers. We identify deliverable households, then compare penetration and costs, carrier by carrier, in each market. We identify freight logistics/costs, and compose reports and maps for each market's proposed distribution. In short, we create a true, best-possible, market plan.

THE IMPLEMENTATION. (Execution)
A no-surprises launch, and edge-to-edge control. No hassles with printers, packers or shippers. No carrier concerns. No admin burden. Our clients receive regular reports and updates, while we handle the practicalities of getting their message into the right hands, on time and on budget - from maintaining critical path schedules for printers and shippers, to carrier and Canada Post payment.

THE PEACE OF MIND. (On-going)
Through continual supervision, updating and management, we ensure our clients' programs are critically efficient, always. We assign a team to every project, responsible for monitoring and administering the program. Stores and Regional Offices can access the team directly, by toll-free phone, fax, email or through MFD's customer specific web site