Marketing Introduction and Lifetime Value

Make the 80/20 and 50/50 rules work for you

Canada Post Requirements for Address Accuracy

Know your customers and create more profitable Direct Marketing programs with Data Mining

What is Data Mining?

Response Modeling?

Segmentation and Profiling

Customer Valuation

Cross Selling

Working the Modules Together

MFD PinPoint Segmenter and Profiler is a powerful module that can be used in conjunction with other Pin Point products.

Marketers can use Response Modeler to predict likely buyers from non-buyers and then use the Segmenter and Profiler to compare the different tiers of predicted response. This can help you understand your customer base in order to communicate more effectively to them, as well as find more prospects like the top tiers.

Customer Valuator will then identify your most profitable customers. Segmenter and Profiler will help identify the attributes that differentiate them from your other customers. This can create upsell opportunities as you target specific messages to the next tier of "best" customers to make them more profitable.

Cross Seller can then be utilized to identify likely candidates to purchase each of your products and services. Each segment can then be analyzed and profiled for maximum marketing effectiveness.